The automaker will introduce a new brand that aims to produce a professional and personal EV.
Global expansion and a new brand; Image: Paul Tan's Automotive News
At a media event, BYD announced that the group is launching a new brand, which is to celebrate its launch in the first quarter of 2023. The goal of this brand is to produce a professional and personal EV.
A strategic move by BYD. This is because the company reported a profit of over $90 million. The reason for this is due to the global expansion that the group has started this year.
BYD now sells cars in Brazil, Costa Rica, Norway and New Zealand. In total, the Chinese company has sold their cars in over 35 countries.
