Meta is conducting tests on Facebook and Instagram in Canada to restrict the viewing and sharing of news content as required by Bill C-18, the Online News Act.
Randomized tests will notify a small percentage of users attempting to share news content during the testing phase.
The Online News Act defines news outlets and imposes limitations on news availability, impacting both domestic and international news outlets on Meta's platforms.
Meta Begins Product Tests to Comply with Online News Act, Potentially Limiting News Content Access in Canada.
Meta's product tests aim to comply with Bill C-18, the Online News Act, potentially restricting news content on Facebook and Instagram in Canada; Image: AP News
As previously announced, if Bill C-18, the Online News Act, is passed into law, content from news outlets will no longer be accessible on Facebook and Instagram in Canada. In preparation for compliance, Meta has revealed that it will begin conducting tests on both platforms to limit certain users and publishers from viewing or sharing news content in Canada.
During the testing phase, which will span several weeks, a small percentage of Canadian users enrolled in the test will receive notifications if they attempt to share news content. These randomized tests aim to develop an effective product solution that aligns with the provisions of Bill C-18.
Meta is identifying news outlets based on the legislation's current language, which states that outlets primarily reporting on, investigating, or explaining current public interest issues or events fall within its scope.
While news outlets will retain access to their accounts and Pages, some news content will not be viewable in Canada. However, outlets will still be able to post news links and content and have access to the Meta Business Suite and advertising tools. Enrolled participants in the testing phase will also have the opportunity to request a review process if they believe their content does not fall within the intended scope of the legislation.
Product testing is a crucial part of Meta's commitment to responsible and transparent product development. These tests are a common practice in the industry to ensure that the product functions as expected.
It is worth noting that Meta considers the Online News Act to be fundamentally flawed legislation that disregards the operational realities and user preferences of its platforms, as well as the value it provides to news publishers. The company has expressed its intent to permanently cease the availability of news content in Canada following the passage of Bill C-18, stating that compliance with the legislation is a business decision.
